A men’s collection inspired by the urban cycling scene H&M is pleased to announce a men’s capsule collection with Brick Lane Bikes of East London, combining the function of cycling wear with great city style for both on and off the bike. The 11-piece collection has been designed by H&M and tested and approved by Brick Lane Bikes, one of the world’s leading custom-bike specialists. Inspired by both vintage pieces and today’s sports performance, the collection is made from more sustainable materials as part of H&M’s Conscious work. The collection will be launched on 7th March 2013 in approximately 180 stores worldwide, as well as online.
